Getting Started with Google Local Services

As a handyman or contractor, it’s essential to find ways to attract local customers and grow your business. One of the most effective ways to do this is by leveraging Google’s Local Services. This platform can help you reach potential customers in your area, increase your visibility in search results, and ultimately generate more leads and sales. In this article, we’ll explain how to get started with Google Local Services.

What Is Google Local Services?

Google Local Services is a platform that connects local businesses with potential customers who are searching for services on Google. When a user performs a search related to your business, your company can appear at the top of the search results with a “Google Guaranteed” badge. This badge indicates that your business has been vetted and verified by Google, giving potential customers greater confidence in your services.

Getting Started with Google Local Services

To get started with Google Local Services, you’ll need to follow these steps:

  1. Create a Google Local Services account: To create a Local Services account, you’ll need to fill out an application and provide information about your business. Google will verify your information and check your business licenses and insurance. Once your business is approved, you can create your profile, set your service area, and start advertising.

  2. Set up your profile: Your profile is the first thing potential customers will see when they search for your services on Google. Make sure to add photos, describe your services, and list your business hours. Your profile should be complete, professional, and accurate.

  3. Define your services: Google Local Services allows you to choose the services you offer, such as plumbing, electrical, handyman, and more. You can also specify the types of jobs you handle, such as installation, repair, or maintenance. Defining your services helps Google match your business with customers who need your services.

  4. Set your budget and bid for leads: With Google Local Services, you’ll only pay for leads that you receive. You can set a weekly budget, and Google will adjust your bids to help you get the most leads for your budget. The cost per lead will vary based on your industry and location.

  5. Manage your leads: Once your ads are live, you’ll start receiving leads from potential customers. You can view and manage your leads in the Google Local Services app or website. You can also respond to customer inquiries and book appointments directly through the app.

Benefits of Google Local Services


Google Local Services offers many benefits for local businesses, including:

  • Increased visibility: With Google Local Services, your business can appear at the top of the search results, making it easier for potential customers to find you.
  • Verified by Google: The “Google Guaranteed” badge can increase customer confidence in your business, leading to more leads and sales.
  • Cost-effective: You only pay for leads that you receive, making Google Local Services a cost-effective way to advertise your business.
  • Easy to use: The Google Local Services app and website make it easy to manage your leads and communicate with potential customers.
In conclusion, Google Local Services can be a powerful tool for handyman and contractors looking to grow their business. By following the steps outlined in this article, you can create a profile, define your services, set your budget, and start receiving leads from potential customers in your area. With the “Google Guaranteed” badge and the increased visibility, you can attract more customers and increase your revenue.

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